Blog da REDIRECT Full Interactive Ideas

O melhor do Marketing Digital

06 abr 2009

Já está chegando a hora de ver os mais atuais temas sobre Marketing Digital e os principais destaques e cases. Fique ligado em nosso blog pra saber mais.

Day 1 — Tuesday, April 7
8:30 Networking Breakfast & Registration, sponsored by Babelgum
9:30 Keynote — Bridging the Gap: How Venture Capitalists and Marketers can Create Meaningful Relationships and Innovation
Fred Wilson, Partner, Union Square Ventures

10:20 Panel — How Technology Changes Your Company, Inside and Out
Moderator: Pete Blackshaw, EVP of Digital Strategic Services, Nielsen Online
Confirmed Panelists:
Michele Azar, VP, Emerging Channels, Best Buy
Bob Kraut, Vice President, Marketing Communications, Pizza Hut, Inc.
Josh Weiss, Managing Director, Delta.Com, Self-Service & CRM, Delta Air Lines

11:00 Break, sponsored by RMG Connect

11:20 Digital Short
Mark Sapir, Vice President of Marketing for Sports & Entertainment The Topps Company, Inc.

11:35 Panel — What’s Next, Before it’s Too Late
Moderator: Steve Rubel, SVP, Director of Insights, Edelman Digital
Confirmed Panelists:
Smokey D. Fontaine, Chief Content Officer, Interactive One
Shashi Seth, Chief Revenue Officer, Cooliris, Inc.
Ian Wolfman, Partner and Senior Vice President, imc²

12:15 Networking Lunch, sponsored by Yahoo! Mobile

1:15 Get a new view of your world with Yahoo! Mobile Yahoo! is at the forefront of the mobile industry, delivering products and services that address the core needs of consumers, advertisers, developers and operators. David Katz, Vice President, Mobile Advertising and Publishing for Yahoo!, will demonstrate Yahoo! Mobile, a new offering that will create exciting new options for consumers and provide advertisers with new ways reach their audiences on the move.
David Katz, Vice President, Mobile Advertising and Publishing Yahoo!, Inc.

1:45 Digital Short
Benjamin Palmer, Co-founder, CEO The Barbarian Group

2:00 Relationship Revolutions: An exploration of 20 years of partnership
John Osborn, President and CEO, BBDO NY
Steve Pacheco, Managing Director, Advertising, FedEx

2:25 Keynote — Reinventing Television in the Digital Age
The growth of new media has created new advertising alternatives, so marketers must modify their strategy to create a dialogue with consumers and keep their brands relevant. This means that television must evolve away from its old time-slot mentality, find new ways to engage viewers and provide performance-driven results. In this keynote presentation, John Stratton, Chief Marketing Officer for Verizon, will discuss how his company has developed an innovative marketing strategy and give his vision for how Verizon is reinventing TV.
John Stratton, Executive Vice President and Chief Marketing Officer, Verizon Communications

3:15 Panel — Can the Web Support Quality Content?
Moderator: Henry Blodget, CEO, Silicon Alley Insider, Inc.
Confirmed Panelists:
Walker Jacobs, SVP Digital Ad Sales, Turner Sports & Entertainment
David J. Moore, Chairman and Founder, 24/7 Real Media, Inc.
Denise Warren, SVP/Chief Advertising Officer, New York Times Media Group and General Manager,
Vivek Shah, Group Digital President, News Business Unit, Time Inc.
3:55 Break, sponsored by RMG Connect

4:10 Investing in Mobile: iFund Prioritizes the Future of Mobile
Chi-Hua Chien, Partner, Kleiner Perkins Caufield & Byers
Keith Lee, CEO and Co-Founder, Booyah
Austin Murray, Founder and President, GOGII

4:50 Open Idea Forum
Bob Barr, Vice President and General Manager,
5:10 Networking Cocktails and A-List Awards Check out last year’s winners.
 Day 2 — Wednesday, April 8
8:30 Networking Breakfast & Registration, sponsored by Babelgum
9:20 Keynote — Madmen 2.0
Simon Clift, Chief Marketing Officer, Unilever

10:10 Storytelling From Screen to Screen (to Screen)
Q&A with Tim Kring, Executive Producer/Creator, “Heroes”
Moderator: Mitchell Kanner, CEO and Founder, 2 Degrees Ventures

10:40 ROI 2.0: Moving from Rear View Mirror to Crystal Ball: How Jeep Leveraged ROI Modeling to Predict Sales within 1%
Steve Kerho, VP Analytics, Media, and Marketing Optimization, Organic
Chuck Sullivan, Director of Interactive, Chrysler LLC
11:00 Break, sponsored by RMG Connect

11:15 What Can I Learn from Obama?
Q&A with Joe Rospars, Founding Partner, Blue State Digital and Former New Media Director, Obama for America

11:35 Keynote — How Many Friends Can You Have?
Sheryl Sandberg, Chief Operating Officer, Facebook
12:15 Networking Lunch

1:30 Panel — Redefining the Media Mix: Understanding Channels from a Global Perspective
Moderator: Randall Rothenberg, President and CEO, Interactive Advertising Bureau
Confirmed Panelists:
Torrence Boone, CEO, Enfatico
PJ Pereira, Chief Creative Officer and Co-Founder, Pereira & O’Dell
Jen Walsh, Global Director of Digital Media, GE
Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble

2:10 Digital Short
Fredrik Carlström, Chief Executive Officer and Executive Creative Director, Great Works America

2:25 Panel — There’s No “I” in Consumer: The power of partnership in a brand’s digital makeover
Moderator: Allen Adamson, Managing Director, New York, Landor
Confirmed Panelists:
Glen Borkowski, Senior Solution Strategist, ATG
Kelly Mooney, President and Chief Experience Officer, Resource Interactive
Dave Panos, CEO and Co-Founder, Pluck
Jan Valentic, Senior Vice President, Global Marketing & Growth Platforms, Scotts Miracle-Gro

3:00 Networking Cocktails
 * Speakers and topics subject to change

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1 Comentário

  1. Daniela

    Estamos curiosos para saber todas as novidades. Não esquece de nos deixar informados todos os dias!

    Comentário by 7 de abril de 2009

1 Comente